If you’re an Aussie direct marketer, you may have recently received our little pack of oats in your mailbox.

It was created to promote ADMA’s Guru Breakfasts – a series of presentations delivered by various direct marketing experts. For this morning’s kick-off breakfast, Alan ‘Dr Direct’ Rosenspan flew in from America to explain how to get more from your marketing dollar. (And, perhaps, to track down a decent cup of coffee.)

We’re pleased to report that the Guru Breakfast series is off to a very healthy start. Less than a week after the mail pack hit desks around Victoria, the event had completely sold out.

So if you managed to secure a place at the breakfast table this morning, we hope you found the presentation enlightening, the breakfast delicious and the coffee hot.

And if you missed out this time, keep an eye out for the other Guru Breakfasts ADMA will be serving up throughout the year.