Product: Financial Planning

Medium: DM

This mail pack was sent to tradies to encourage them to set up a meeting with a financial planner to talk about super…and receive the right hand glove to match the left hand one that appeared in their mail boxes.

Product: Customer Service

Medium: DM

As a retention piece for TRUenergy focusing on their superb customer service we crafted a letter and gave it a twist. Instead of the traditional format – a long letter with a single signature – we wrote a short letter with nine signatures. One for each of the business heads who are committed to looking after TRUenergy customers. Within a day of lodgement, TRUenergy’s switchboard was already receiving calls from people who’d been approached by other energy companies, giving TRUenergy the opportunity to retain these customers. Just the response we were aiming for.

Product: Smoke Alarm

Medium: Press

We created a series of small space advertisements to show that TRUenergy’s smoke alarm service isn’t just for the fire season.

Client: University of Ballarat

Product: Learn to Succeed

Medium: TVC

Product: Guru Breakfast

Medium: Direct Mail

To promote the first ADMA Guru Breakfast of 2010, we created a breakfasty mail pack. The outer envelope mimicked an packet of instant porridge with an oat-covered invitation inside. The copy was just as playful – instead of a ‘use by’ date, we had an ‘rsvp by’ date and the event was promoted as being ‘high in ROI’.

Product: Valentine’s Day

Medium: eDM

This tactical eDM was sent just before Valentine’s Day (which conveniently fell on a Sunday this year) to encourage people to skip the flowers and chocolate and take their Valentine on a romantic country adventure.

Product: Regional Festivals

Medium: Direct Mail

This direct mail piece was designed to encourage metropolitan residents to hop on a V/Line train and attend some of Victoria’s best regional festivals.

Product: Sensory Mail Launch Campaign

Medium: Direct Mail

This piece was used to launch Australia Post’s Sensory Mail product. It engaged customers by appealing to all five senses.

Product: Free Financial Health Check

Medium: Direct Mail

Product: Membership

Medium: eLetter

An eLetter wrap was the perfect way to communicate a gift offer to National Pharmacies members.