Our focus at CUBED is delivering results through data insights, smart strategy, targeting, channel planning and engaging creative work.

To do this we need the right people and the right processes.

At CUBED, our process starts with being expert listeners.

After all, if an agency doesn’t take the time to really understand your business problem, how can they come up with a solution? If they don’t understand what makes your customers tick, how can they develop insights?

So first we listen.

Then we take the most relevant information and turn it into compelling insights to create smart, memorable communications for your brand. It’s all designed to help you build a stronger relationship with your customers and get the results you’re looking for.

Here at CUBED, we care about the results we achieve for our clients.

In fact, it’s what drives us.

And we’ve found that a deceptively simple formula leads us to the results we – and our clients – love to see:

DATA x TARGETING x CREATIVE = RESULTS

This is based on a thorough understanding of all the information available, so we can fine-tune the relevance of our communications – and ultimately, improve results.

The process ensures we deliver the right message through the right channel to the right audience at the right time.

Our values. CUBED folk wholeheartedly embrace the values of honesty, integrity, simplicity and trust. It’s the way we work with each other. It’s the way we work with our clients.

Our charities. Advertising can be a pretty self-indulgent business. So we like to give something back when we can. That’s why we’ve provided pro-bono services to organisations like Children First, the Juvenile Diabetes Research Foundation, The Shane Warne Foundation and Very Special Kids.

Our dog. Ned is an Australian Shepherd, who spends most weekdays lounging about the office, welcoming clients and soliciting pats. He’s everyone’s favourite staff member.

CUBED has always focussed on attracting the best in the business – smart, self-motivated, can-do people. People who get results.

Our account management team is made up of an ambitious group of communications professionals.

Collectively, this team has over 125 years experience and has worked on 187 brands – in Australia, Europe and New Zealand. They’ve launched and managed business for successful brands like Ford, Kraft, Emirates, Myer and ANZ.

So you can be sure your brand is in capable hands

Before you can get results, you need to get attention. You can’t persuade your customers if they’re not listening to you. And that’s where our creative teams excel. Led by Bruce Williams, CUBED’s creative department believes that finding the right insight leads to more relevant and engaging creative ideas.

Collectively, our team holds over 50 awards for advertising effectiveness and creativity, We’re particularly proud that the bulk of these awards were in recognition of the effectiveness of the work and the results the communications generated for the clients.

With experience in building brands and integrating communications across all channels, members of the CUBED creative team have brought household names – like Spirit of Tasmania, ANZ, TRUenergy, RACV, Google and SAAB – to life.

C3: CUBED Communications Centre

C3 is an online project management tool, designed to make our clients’ lives easier. We upload artwork to a secure site where online comments can be added by multiple stakeholders, making it simpler to approve work and supply feedback. It is also used for asset and workflow management, as well as a project document library.

This tool is available to all our clients via a password-protected login.

D3: Data Diagnostics Dashboard

D3 is an interactive measurement tool with a number of applications – from projecting costs and rewards of loyalty programs, to estimating ROI for proposed marketing expenditure and measuring campaign results.

M3: Media Monitoring & Measurement

At CUBED we are at the forefront of media channel planning and campaign measurement. We have developed a measurement dashboard called M3, which clients use to define and quantify results achieved through various campaigns and to help optimise media channel selection.