Last week in the space of 24hrs*, CUBED developed an emotive eDM campaign to inspire Carlton fans to get on board and become a member in 2011.

With a compelling email message from Juddy beginning, “It’s time to have a serious chat”, fans were drawn into a spirited video message from the team.

Using a combination of a personalised SMS, eDM and video the proposition was clear; it’s never been better value to become a member of the Carlton Football Club.

Resulting in a spike of online memberships and a new club record, we hope that all Carlton supporters get on board to support the mighty Blues!

See what the boys had to say:

* a very special one off turn around at this speed!