Melbourne Sports and Aquatic Centre (MSAC) isn’t just any old gym. It’s a leader in staging world-class events with state-of-the-art facilities.

And when we say ’state-of-the-art’ we mean the outdoor pool is the world’s first 50m swimming pool with a moveable floor, the gymnasium boasts weight resistance equipment and free weights, cardio equipment with built in TV monitors, a boxing area with speed ball and punching bags plus the Peloton cycling room gives you 25 bikes to hop on. On top of all that MSAC has 10 indoor basketball courts, 10 international-standard squash courts, 12 purpose-built badminton courts and two specialist yoga and pilates studios.

Yup, it’s all a bit special.

As is the Platinum Members welcome kit that we recently produced for MSAC.

The line ‘Go one better’ encourages members to try all of MSAC’s facilities – to swim, cycle, run, lift, punch and ride just that little bit more.

And the lush silver box houses an appropriate welcome gift – a pair of Sony workout headphones –  as well as a Platinum membership card and an overview of the MSAC world now at members’ feet.

Now that’s a fitting welcome.

Tags: MSAC