A new client rolled into CUBED last month. Literally.

Specialized, the Californian bike manufacturer whose bikes came first, second and third in the 2010 Tour De France, was launching a distribution chain in Australia and needed us to convert all the American dealer information to suit the Aussie market.

It was a huge job with the dealer books comprising over 400  pages. That alone would be a test enough, but it was also needed fast.

Really fast.

Riders on the Tour De France have 21 days to finish their challenge. We had just 8 to finish ours.

Up for the challenge were Carbon-Fibre-Framed Production Manager, Brendan Hanrahan, Full-Suspension Senior Account Manager, Laura Campbell, and 21-Speed Finished Artist, David Santolin*.

In the finest tradition of the Tour, our CUBED Team Time Trial got off to a fast start – placing fast food orders late into the night, and making coffee runs early in the mornings, they kept up a smooth and steady pace. With a support crew working hard behind the scenes it was a true group effort.

After a sprint to the finish, the team claimed an emphatic victory, with all dealer books delivered on time and on brief for the launch.

Specialized were as pleased as we were proud.

Well done all involved.

*Santolin later tested positive for KFC and was disqualified.