Last night, at the No Vacancy Gallery it was a gloves off, bare knuckle fight between CUBED and Mark.

This wasn’t just inter agency rivalry gone mad, it was the inaugrual [y]ADMA Slam Down.

We’re thrilled to report that we finished victorious, with the ‘rad trophy’ – a [y]ADMA-branded boxing glove – heading straight for the agency pool room.

The Slam Down was a Gruen-Transfer style pitch where two under 30 teams had to use direct response smarts to make Bud Naked cask wine cool. Team CUBED’s “Bring something new to the party” campaign involved a grape-stomping event that would put Bud Naked wine in the hands of influencers – the folk who latch on to new trends and disperse them through their social circles.

But it was more than just an event, it was a solid brand launch strategy that was insight-driven, well delivered and met with thunderous applause.

So three cheers to Steph, Stef and Dan.

You did us proud.