To quote Mary Poppins, a spoonful of sugar makes the the medicine go down.

In this case, the spoonful of sugar was a tank-full of petrol. And the medicine was a meeting with a financial planner.

We were working with AMP’s Financial Planners last year on the launch of their new superannuation product and they decided an incentive was needed to encourage clients to visit them – a $50 fuel voucher.

We just had to come up with a cost effective and engaging way of delivering the message.

We created an oversized postcard with a lift-up ‘fuel cap’. By die-cutting and hinging the ‘cap’ we created something that was tactile and playful whilst also adding some drama to the offer and giving the piece impact.

A big impact helps to generate big results.

And big results mean happy clients, happy customers and a very happy agency.

Tags: AMP, fuel offer, petrol, work