Apple did it.

So did Xbox.

And if you scratch around the recesses of your mind, you can probably recall Star Trek doing it too.

There’s no denying it. These days, it’s all about the next generation.

So it’s no surprise that ADMA’s got in on the act and released their latest model – complete with wireless capabilities and extended battery life.
It’s known as [Y]ADMA (Young ADMA): a group of young DMers from all over industry, here to turn you on to the coolest people, events and trends in direct marketing.

A couple of CUBED kids have signed on to be part of the committee. So we’ve been overhearing whispers of secret parties and creative rumbles around the office for the last few months.

Now, finally, they’ve announced their pre-launch party.

And it sounds like it’s gonna get ugly.

The group is kicking off with the [Y[ADMA Slam Down – a creative pitch that pits two DM creative teams against each other in a gloves-off, winner-takes-all challenge.

The stakes? A rad trophy and the chance to bask in one’s own glory.

The bloody scene is set to unfold at the Brood Box (off Little Bourke Street) on Thursday 19th August. We’ll all be heading down to drink the free booze and cheer on Team CUBED.

If you’d like to join us, you can get your tickets here.

And if you want to follow [Y]ADMA’s  shenanigans in the meantime, check out their Facebook page and Twitter feed.

Tags: adma, slam down, Young ADMA, [Y]ADMA