Everyone wants to make it to the finals.

So we were thrilled to find out last week that we made it. The ECHOs that is (though we probably could have turned out a better team than the French had we gone to the World Cup).

To quote the ECHO awards themselves:

“The DMA International ECHO Awards Competition honors the world’s best direct marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results. Campaigns recognized by ECHO not only do everything right in terms of marketing and creative execution, they demonstrate insight into audience behavior and earn the involvement of their target markets.”

Of course, we’re by no means guaranteed of picking up a trophy, but it’s an exciting time for CUBED for two reasons. Firstly, this is the first time we have entered work into the ECHOs, and secondly, BOTH pieces of work we entered are finalists.

Bottom line is, we’re damn proud of the work we do for our clients so naturally we’re chuffed to see it recognised on an international stage.

And while we know awards aren’t everything, in shows like the ECHOs the work only gets a gong if it got results.

Our fingers (and Ned’s paws) are crossed. Now it’s just a matter of waiting for October when the winners are announced.

Tags: adma, awards, ECHO, university of ballarat