Hard work pays off in the end. Everyone knows that.

But guess what?

Easy pays off too.

As part of our work for AMP last year launching their simple superannuation offering, we had to get two rather cynical audiences onside – which wasn’t so easy.

One audience was financial planners. The other was the general public, whose interest in superannuation is even lower than Stef’s interest in Justin Beiber.

So what’s the best way to talk to these audiences?

Straight up.

Instead of beating around the bush, we asked the financial planners if they wanted new clients and demonstrated how easy it is to get them:

And Joe Public?

A different sort of demonstration. One that shows what the product means to you.

Easy.

Like the man says, it’s not rocket surgery – sometimes the most obvious answer is the right answer.

Tags: AMP, FLSE, work