Pfffftt. Mortgages. Seriously who’s got the time to figure out if it’s worth swapping banks? Not gonna happen. We all have better things to do with our lunch breaks than hang about in a queue. You know, things like eating our lunch.

That said, ANZ have a solution for those of us who are time-poor. Or just plain lazy.

Mobile lenders.

A hardy bunch of mortgage experts willing to go anywhere, any time. And to illustrate the point we recently created a full page ad for ANZ Mobile Lenders to appear in the Qantas in-flight magazine.

What an ace medium to use! Not only did we have a buckled-in, captive audience, we were also able to make the creative message perfectly relevant. It’s not often you know what your readers are doing, but if they’re strapped into a 747 you know exactly where they’re going next.

So it seemed apt to point out that if ANZ mobile lenders can meet you wherever, whenever, then they could even greet you at the airport gates as you step off the plane.

Which sounds great to us. Because it would be a nice change to be greeted by someone who’s not expecting a present.

Tags: anz, mobile lenders, mortgages