Client: TRUenergy
Product: Customer Service
Medium: DM
As a retention piece for TRUenergy focusing on their superb customer service we crafted a letter and gave it a twist. Instead of the traditional format – a long letter with a single signature – we wrote a short letter with nine signatures. One for each of the business heads who are committed to looking after TRUenergy customers. Within a day of lodgement, TRUenergy’s switchboard was already receiving calls from people who’d been approached by other energy companies, giving TRUenergy the opportunity to retain these customers. Just the response we were aiming for.
