Mums, they’re ace aren’t they?

The things they do for their kids – kiss your bumped knee better, make your lunch, wash your dirty laundry, give your brother bail money.

And then there’s all the ferrying they do. Driving you to school, to soccer, to your friend’s for that sleepover, to swimming, to ballet…

This was the insight that led to the creative work we produced for V/Line’s Mother’s Day campaign. Encouraging Victorians to book their mum a trip to the country where she can put up her feet and relax for a change.

Of course, we also had an insight into the minds of uni-aged kids which led us to develop the poster below – now proudly displayed at the regional universities around Victoria.

PS. Mother’s Day is this Sunday (yep, THIS Sunday). So buy her something nice and maybe she’ll help you out with that laundry.

Tags: banner, mother's day, online, poster, vline