Some jobs call for all the bells and whistles – an all-singing, all-dancing pack that demands attention like a two-year old having a rolling-on-the-floor, ear-piercing hissy-fit at Safeway.

Others require a more subtle touch.

Like the simple, well-crafted letter above.

It was written when TRUenergy asked us to create a piece to let their customers know how much they’re valued. We had no offer and no real call to action. But with so much door-to-door activity among energy companies these days, we needed to convince customers to stay with TRUenergy.

So we crafted a letter and gave it a twist.

Instead of the traditional format – a long letter with a single signature – we wrote a short letter with nine signatures. One for each of the business heads who are committed to looking after TRUenergy customers.

And the response?

The mailer only went out a couple of weeks ago, but within a day, TRUenergy’s switchboard was already receiving calls from customers who’d been approached by other energy companies, giving TRUenergy the opportunity to retain these people.

Exactly the response we were hoping for.

And not a bell or whistle in sight.

Tags: dm, letter, truenergy, work