Client: ADMA

Product: Guru Breakfast

Medium: Direct Mail

To promote the first ADMA Guru Breakfast of 2010, we created a breakfasty mail pack. The outer envelope mimicked an packet of instant porridge with an oat-covered invitation inside. The copy was just as playful – instead of a ‘use by’ date, we had an ‘rsvp by’ date and the event was promoted as being ‘high in ROI’.