Dear Romantics,

Flowers wilt. Chocolates melt. Teddy bears are, well, just plain naff.

So booking a V/Line trip to the country – particularly if the weather is half-decent and you’ve brought a fully-loaded picnic basket – is a perfectly romantic way to spend Valentine’s Day.

So that was the message we sent last week with a Valentine-themed eDM and banner ad for V/Line. It was also good timing for a tactical message – with this year being the last time Valentine’s Day will fall on a weekend until 2015.

(And, yes, it was tough to resist the urge to use Ralph Wiggam’s classic ‘I Choo-choo-choose you’ card.)