Every now and then, you hear about someone who’s gone out and had a corporate logo tattooed on their body. It’s usually incentivised by the company who stands to benefit from the exposure. Sometimes they offer money. Or a lifetime supply of whatever it is they produce – like one guy who had ‘Peri Peri’ tattooed on his thigh for unlimited free Nando’s. Then there are people who just sell the space to the highest bidder – like one girl from the US who tattooed ‘goldenpalace.com’ on her forehead for $10,000.

You couldn’t pay me enough to have that thing on my face for the rest of my life.

In fact, I’m generally against putting any kind of branded tattoo on my body – even if it’s temporary. Up until now, I’ve thought it was tasteless.

But then I came across this gorgeous range of temporary tattoos that have been released by Chanel. They’re unlike any I’ve seen before – because they’re not just promotional tats, they’re fashion accessories.

You can buy the full set from any Chanel cosmetics counter for around $90.

At risk of sounding like a sucker, I’m keen to go check them out. And I’m sure I won’t be the only one.

They’d look so cute with the outfits I plan on wearing to upcoming music festivals, which might come as a slap in the face to the festivals’ corporate sponsors.

Because while those companies fork out the cash to have their own brand of temp tats given away, Chanel will be achieving the same level of exposure – and cashing in at the same time.

Stef

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Tags: chanel, copywriter, stefanie digianvincenzo, tattoo