The results are in for the University of Ballarat’s Information Day campaign, and everybody’s pretty chuffed about them.

The campaign included television and radio commercials, press advertisements, a dedicated microsite and direct mail. And it garnered the sort of results that uni students dream of.

As the University’s Director of Student Services, Valerie Runyan, said:

“Students came from Ballarat and as far away as Gippsland, Echuca, Horsham, Geelong, Bendigo  and from the suburbs of Melbourne, Cranbourne, Ringwood, Deer Park and Melton to name just a few. The weather was amazing to say the least, I do not think it could rain any harder!”

In spite of the type of weather that makes you start thinking about swapping your car for an ark, the number of attendees increased by a whopping 11,000% (nope, that’s not a typo) compared to last year’s event.

So congratulations to all involved on the very appropriate outcome for a campaign titled ‘Learn to Succeed’.

Tags: campaign, learn to succeed, university of ballarat