Take a spare room, two white walls and a red couch and you have CUBED’s latest creative work space.

Every agency has one. Ours is called The Vault.

It’s the perfect place to work on big campaigns or branding projects as everything can be arranged on the walls and considered at once.

The comfy couch helps too.

Client: Australia Post Mail Marketing

Product: Sensory Mail Launch Campaign

Medium: Direct Mail

This piece was used to launch Australia Post’s Sensory Mail product. It engaged customers by appealing to all five senses.

An interesting video – both because of its content (the future of computing) and because of the elegantly simple animation.

It’s a particularly neat way of showing a timeline.

Trillions on Vimeo.

We were excited when ADMA invited us to be part of a live on-stage Gruen Transfer-style pitch against Clemenger Proximity at the ‘Maximising Your Investment in Direct Mail’ seminar.

We were even more excited to win.

The mock brief was to sell NRL to devout AFL club members. Our strategy was to use guilt as an emotional hook to encourage parents to switch from their losing AFL team to NRL’s Melbourne Storm – helping their children grow up feeling like winners.

It’s a nice feeling.

Client: Genesys

Product: Free Financial Health Check

Medium: Direct Mail

Though from some angles it just looks as though he’s wearing a bonnet…

Client: National Pharmacies

Product: Membership

Medium: eLetter

An eLetter wrap was the perfect way to communicate a gift offer to National Pharmacies members.