We were excited when ADMA invited us to be part of a live on-stage Gruen Transfer-style pitch against Clemenger Proximity at the ‘Maximising Your Investment in Direct Mail’ seminar.

We were even more excited to win.

The mock brief was to sell NRL to devout AFL club members. Our strategy was to use guilt as an emotional hook to encourage parents to switch from their losing AFL team to NRL’s Melbourne Storm – helping their children grow up feeling like winners.

It’s a nice feeling.

Tags: adma, direct mail, fail, win