Archive for November, 2009

Nov 12, 2009 Posted in: showcase | No Comments >
ANZ Surfboard

Client: ANZ

Product: Investments

Medium: Direct Mail

To promote ANZ investments, we used an mail piece die-cut in the shape of a surfboard. The line ‘When the tide turns will you be ready?’ encouraged nervous investors to prepare for the market to bounce back.

Nov 11, 2009 Posted in: showcase | No Comments >
University of Ballarat Rebrand

Client: University of Ballarat

Product: Learn to Succeed

Medium: Direct Mail

After 5 months of research, strategy and creative development, our University of Ballarat ‘Learn to Succeed’ campaign is enjoying great success. The coloured stripes set it apart from any other university branding while acknowledging UB’s light-hearted, community atmosphere.

Nov 9, 2009 Posted in: showcase | No Comments >
Sustainability Victoria Greenhouse Games

Client: Sustainability Victoria

Product: Greenhouse Games

Medium: Collateral

Nov 8, 2009 Posted in: showcase | No Comments >
Australia Post Click
and Send Online

Client: Australia Post

Product: Click and Send

Medium: Online

Nov 7, 2009 Posted in: showcase | No Comments >
Australia Post Click
and Send Press

Client: Australia Post

Product: Click and Send

Medium: Press

Nov 5, 2009 Posted in: showcase | No Comments >
University of Ballarat Outdoor

Client: University of Ballarat

Product: University of Ballarat

Medium: Outdoor

After discovering that the University of Ballarat not only received 5 stars for teaching in the 2010 Good Universities Guide, but was the only Victorian university to do so, this piece practically wrote itself.

Nov 4, 2009 Posted in: showcase | No Comments >
ADMA Fail Pack

Client: ADMA

Product: Demonstrative Pitch work for ADMA Seminar

Medium: Direct Mail

As part of a Gruen-Transfer-style competitive demonstration pitch, we created a mock mail-pack designed to convert loyal AFL members to NRL. This piece was voted the winner by marketing delegates at ADMA’s 2009 direct mail seminar.

Nov 4, 2009 Posted in: showcase | No Comments >
CUBED Christmas
Card

Client: CUBED

Product: Christmas

Medium: Direct Mail

Nov 3, 2009 Posted in: showcase | No Comments >
Australia Post Impact
Mail

Client: Australia Post

Product: Impact Mail

Medium: Direct Mail

With Impact Mail, the medium is the message. In this case, to show greater cut-through we created a pack that appeared to be chopped up.